Besides 106 ads in total published on technical magazines all over the world, 70 banners in specialized sites and newsletters were published, 7 ads on the exhibition catalogues, 10 ads on the general and economic press in Italy, 15 E-Mail Blasts, 84 radio broadcasts and 207 commercials on Italian and European networks including the new online exhibitors' catalogue and a website visited by over 300,000 single users before, during and after the show.
Morover, 24 further radio broadcasts were also scheduled in order to promote THE INNOVATION ALLIANCE, besides a radio station of Radio 24 set up ad hoc in the Fiera Milano Fairgrounds, and several interviews to the exhibitors.
Furthermore, PLAST is popular on the most widespread social networks, with more than 10,000 visitors, that follow and share contents published on Facebook, Linkedin, Twitter and Youtube
PLAST promotion is also enhanced by a "worldwide road show", with presentations that took place from K 2016 till PLAST 2018, on the occasion of the most relevant dates for our sector, including dozens of trade exhibitions, conferences, technical seminars and meetings with Institutions, trade Associations and specialized operators.
A first class marketing mix that, in view of PLAST 2021, will be further strengthened, thanks also to the success obtained by the synergy with the other exhibitions joining THE INNOVATION ALLIANCE.